Iconic

If you have never seen a Wall Drug sign, you don't get out much!  What a stroke of advertising genius!  Being a casual observer of this phenomenon, imagine my excitement at finding the penultimate and final signs!  Walking to supper last night!  A quick visit affirms the two most salient advertising points:  coffee is indeed a nickel, and the ice water is free!  Truth in advertising!  And of course, with my friends who are loved, I do share!

Penultimate 

The last sign before you are there!